5 Reasons Why Social Media is crucial for SEO

What can social media have to offer SEO? MWI receives this information a lot from clients who are prospective or current. Social media is a fast growing marketing channel that most companies have only just begun making use of in the last couple of years, yet it’s vital to take advantage of it particularly if you’re investing funds into search engine optimization. While the advantages of social media may not be immediately apparent, they’re essential for SEO help. Here are five reasons social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. A social engagement happens when users like, share, share, or tweet on a piece of content. The more social engagements your content gets, the greater social signals you can build for your site. These social signals are used by search engines to rank the content. It’s a way to measure what content is popular with users over what their automated algorithm determines to be of good quality. If a piece of content has a high amount of social engagement It can be quickly indexable.

2.) Link Building

Long gone are the days of going out and soliciting websites to add links to your site. With the emergence of Google’s Panda and Penguin algorithms SEOs have to build links using the old-fashioned method and create content of high-quality that is linked-worthy. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an “unnatural” link building technique? Social media is the way to go. Social media lets you post your content and share it with appropriate audiences that are willing to link to your content, when it’s worthy of linking to. These people will promote your content to others increasing your influence.

3.) Content Amplification

You can create all the high quality content you want, but it won’t gain an enormous amount of attention without amplification. Yes, email marketing is a great way to amplify content, but it can only reach people within your marketing database. You can reach new audiences via social media. If you share your content, your following will also share it with their following if they find it useful. Then those people will be able to share it with their followers and ???? ?????? ?????? increase your reach. In return, you will gain many relevant visitors including inbound links, branding awareness and social signals These are all utilized by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines use brand identity and awareness to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media aids in building an image for your business and also boosts your content. This is what Google refers to as co-citation. These co-citations can be built via social media in order to increase Google’s trust and assist with the search engine’s branded searches.

5.) Social Indexing

Search engines have been indexing social media sites for some time now, which means they now appear on search result pages. This allows your business to be displayed in search results for specific queries that aren’t only restricted to your business’s website. It’s more than that. Individual tweets from Twitter were initially indexed and included in search results, too which gave another means to get your content noticed in search. The program was only temporary, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.