What the heck does social media have to do with SEO? MWI receives this information a lot from prospective and current clients. Social media is rapidly expanding marketing channel that many companies have only just begun to take advantage of over the last few years, but it’s essential to utilize it particularly if you’re investing resources into search engine optimization. While the benefits of social media are not immediately apparent, they are crucial for SEO aid. Below are five reasons why social media is important for SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. A social engagement happens the time when people share, like, comment or share a tweet about content. The more the number of social interactions that a piece content receives, the more social signals it will bring to your website. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to know what content people consider to be most valuable and what their algorithm deems as high-quality. A piece of content can also be indexed instantly if it’s receiving a lot of engagement on social media.
2.) Link Building
Long gone are the days of soliciting websites to add links to your site. With the emergence of Google’s Panda and Penguin algorithms, SEOs are forced to build links the old fashioned way by creating high-quality content which is relevant to linking. But how do you reach websites that are willing to link to your site if you ask them directly, which is an “unnatural” link building practice? Social media is the solution. Social media allows you to expose your content to relevant audiences who may be willing to link to it when it’s worthy of linking to. These people will spread your content among others and boost your authority.
3.) Amplification of content
No matter how top-quality your content is, it will not be popular in the absence of amplifying it. Email marketing is an excellent method to amplify content, شراء ساعات مشاهدة يوتيوب but it can only reach the people in your marketing database. It is possible to reach new audiences through social media. If you post your content to your followers, they’ll spread it to their own followers when they find it useful. These people will then also share it with their friends to increase your reach. In return, you will gain an abundance of relevant traffic such as inbound links, social signals and brand awareness These are all utilized by search engines to determine the quality of content.
content amplification lifecycle
4.) Brand Recognition and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how reliable it ought to be for their ranking algorithms. Apart from boosting the quality of your content social media also aids in create brand awareness. This is what Google calls a co-citation. Making these co-citations with social media can boost Google’s trust and confidence in your website , and will also help with branded search queries.
5.) Social Indexing
Since search engines are able to index social media sites which means they show as search results. This allows your brand to appear in search results for search queries that are branded and not limited to your company website. This is even better. Individual Tweets from Twitter were previously indexed and appeared in search results too – enabling another way for your website to be ranked in the search results. That was only temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.